
I believe authenticity and transparency are essential to success. I am not afraid to challenge the status quo and ask tough questions, even if it means admitting my mistakes or taking a bold stance. My main focus is creating solutions to seemingly unsolvable problems, no ego included.
Meet DJ Nixon
I transform my client’s lives, that is my passion. As a trusted perspective advisor and strategic partner to HNWI/UHNWI , I bring a unique and diverse background to my work. From humble beginnings, I developed a passion for culture and entrepreneurship, starting my first business at age 10 and later owning businesses in various industries with partners from all over the world.
However, it was my origins in the Import/Export business as a teenager that helped expand my network across the world and develop the perspective that my clients confidently take advantage of today. I further developed this perspective through my travels and experiences as a published food writer and hospitality consultant.
Who I advise
I specialize in providing trusted perspective advising and strategic partnership to HNWI Entrepreneurs, Executives, and Public Figures. My goal is to help clients achieve their impossible goals and ascend beyond their greatest levels of success in a way that is completely bespoke to them.
I work with high achievers who have found success but are looking for more. For some that is purpose and alignment for other’s empowerment and authenticity. In any case, I am committed to helping you achieve your greatest levels of success in a way that aligns with your values and priorities.
For example, many of my clients from diverse groups experience imposter syndrome and struggle not only with Success Guilt but also with the confidence to take on new opportunities. Through our work together, we identified the limiting beliefs that were holding them back and developed strategies to overcome them, resulting in newfound confidence and the ability to take on greater challenges.
How I advise
My style of advising is balanced and brutally honest, but always considerate of your feelings. I don’t tolerate any BS, nor do I give it. I help you improve not only your business or career but also your personal life.
As my client, you can expect complete confidentiality and a thought partner that operates solely for the benefit of your interests. At the end of the day, if you need another yes-man, it will be a lot cheaper to continue depending on someone within your current team. However, that may come at a detrimental cost; the choice is yours.
My approach is tailored to your unique needs and mindset, and I am dedicated to helping you achieve your goals and unlock your true potential. I provide perception and strategic support that extends beyond the financial realm, helping you overcome the blocks that are hindering your ascent beyond the next level.
Through fostering an environment that encourages exploration of your true self, challenging societal norms, and encouraging you to achieve the highest levels of development,

Committed.
I am committed to delivering the best experience for my clients because it aligns with my passion for helping others succeed. As someone who understands that reputation is more valuable than money, I primarily engage by referrals.
As such, I only work with clients who are committed to their results and with whom I have a genuine connection. This allows me to build strong relationships with clients and provide customized solutions that truly meet their needs. It also frees my clients to receive ongoing accountability and support through the transformation process to help keep them on track and moving forward.

Available.
I am always available to my VIP clients in real-time, whether you need me in the background, in meetings to provide a strategic read on situations, or by your side during a crisis… I am fully dedicated to your success.
I can work with you exclusively or alongside your team of advisors and staff. My clients can reach me via secure phone, text, video, or in person for private conversations that require extra confidentiality.
My goal is to ensure that you always have the support you need, when you need it, to achieve your goals and overcome any obstacles that may arise.

Trusted.
At the core of my work is a commitment to building trusting and long-lasting relationships with my clients. I understand that my clients have invested both their time and resources with me, and I take that responsibility seriously. I provide a 360-degree perspective to cover your blind spots and offer new ideas and strategies that others may be hesitant to suggest.
Absolute confidentiality is guaranteed.
Whether it’s overwhelming decisions, feeling misunderstood, or needing guidance on sensitive matters, I am committed to supporting you with honesty, impartiality, and loyalty as I believe it is the cornerstone of any successful relationship.
Why I Advise
Everyone needs someone but your high profile won’t allow you to have just anyone… that’s where I come in.
As the premier trusted perspective advisor for HNW Multicultural Entrepreneurs, Executives, and Public Figures, I am your trusted confidante, strategic soundboard, fixer, voice of reason, crisis manager, positive influence, mentor, and coach.
I have a proven track record of helping my clients achieve their impossible goals and ascend beyond their greatest levels of success in a way that is completely bespoke to them. I bring a unique perspective and set of skills that are unmatched in the industry, helping clients achieve exponential increases in revenue, opportunities, purpose, creativity, clarity, less defeating thoughts, more positive emotions, improvement in personal and business relationships, and improvement in performance.
I understand the value of confidentiality and am committed to building long-lasting relationships based on trust and loyalty. With me as your premier perspective advisor, you can ensure an open ear and trained eye intently focused on your best interests.
Programs:
Because each one of my clients are different and requires different techniques, our interactions are customized to produce the greatest result for you.
There is no cookie cutter approach. That’s the beauty of perspective. We work together to determine your perspective and introduce ways that resonate with you – to make the changes you desire.
Impacting your life beyond recognition, is not a band aid approach – it’s a total transformation that requires dedication and continuous improvement.
AREAS I COVER:
SUCCESS
MINDSET
APOGEE LIFESTYLE
CULTURE & DIVERSITY
KNOWLEDGE
Services
What I Can Do For You
DIAMOND ELITE RETREATS
A private strategy and wellness intensive tailored to the client’s needs.
VIP STRATEGY & COACHING DAY
A personalized event for conscious advising, visioning, and planning.
APOGEE 360 ELITE
Exclusive, by application only, advising at the highest level of support and results.
Apogee Inspire
Coaching scholarships for socially disadvantaged minorities (gender & race).
